Amazon Music has introduced Maestro, a new feature that creates playlists using generative AI. Currently, it is in beta and available to a limited group of users in the US who use iOS and Android.
The goal is to create any type of playlist you can imagine using simple language instructions. You can include sounds, activities, emotions, and even emojis in your prompts.
For example, Amazon recommends asking Maestro to make a playlist that matches the robot emoji, which might feature many Daft Punk songs.
Other suggestions from the company are “😭 and eating 🍝,” “Make my 👶 a genius,” “Myspace era hip-hop,” and, oddly enough, “Music my grandparents made out to.” Ewwww.
It appears that Maestro can manage almost any prompt given to it, but since it’s still in beta, it might not always respond correctly right away.
Amazon also mentions that there are measures in place to block offensive language and unsuitable prompts.
Amazon intends to expand access to Maestro gradually. Currently, Amazon Music Unlimited subscribers can immediately listen to Maestro playlists and also save or share them.
Prime members and those using the free service with ads can hear 30-second previews of the playlists before deciding to save them.
Earlier this month, Spotify launched a comparable feature for Premium users in the UK and Australia. AI Playlist functions similarly to Maestro.
What we think?
I think Maestro by Amazon Music will be popular. It lets people make playlists using simple words or emojis. This sounds fun and easy. But since it’s still new, there might be some mistakes.
People will like making playlists for any mood or moment. If it works well, more people will use it. Spotify has something similar, so there will be competition. I’m excited to see which is better.
