Sports betting in South Carolina has long been a source of contention and debate, yet recent legislative shifts are creating the potential for legalized wagering. Other states have already accepted legal betting into their economies, and its introduction could transform the regional gambling landscape, increase tax revenue, and provide consumer protections that offshore betting does not.
This article details this transition process and its consequences for bettors, businesses, and the state economy as legalization takes effect.
South Carolina on its Way to Legalization

South Carolina long remained a state with strict anti-gambling laws, permitting only a state lottery and limited charitable gaming. But pressure from states like North Carolina and Georgia, where sports betting was legal, prompted lawmakers to reconsider.
A bipartisan bill proposing legal sportsbooks linked with existing casinos or online platforms gained momentum and was accepted in 2024.
Key factors driving legalization include:
- Lost Tax Revenue – Neighboring states and offshore accounts were siphoning millions, costing the government billions each year in revenue lost through inefficiency.
- Consumer Protection – Unregulated betting exposes users to fraud and unpaid winnings.
- Economic Benefits – According to projections, legal sports betting could generate millions in annual tax revenue.
How the New Law Works
The recently passed legislation authorizes online and retail sports betting, with licenses issued to operators meeting stringent regulatory standards.
Bettors must be 21 or over to participate, while geolocation technology ensures bets are placed within state borders. A 10% tax on operator revenue will fund education and infrastructure projects similar to models implemented elsewhere.
Mobile betting is expected to dominate the market in states such as New Jersey and Pennsylvania. Retail sportsbooks may initially be limited, with discussions around partnering with key venues like Colonial Life Arena or Myrtle Beach’s Broadway at the Beach as physical locations for retail sportsbooks.
Impact on Local Businesses and Economy
Legal sports betting will create jobs in customer support roles and tech management of betting platforms.
At the same time, local bars and restaurants may benefit as some states permit partnerships where venues host betting kiosks. Sportsbook advertisements will also help drive growth in South Carolina media markets by driving revenues into TV, radio, and digital outlets.
Small businesses near potential retail sportsbook locations could experience indirect benefits. Tourism may also be up, particularly in cities like Charleston and Greenville, where major sporting events could bring visitors looking for legal bets.
What Bettors Can Expect
Once operators launch, South Carolina residents will gain access to competitive odds, live betting, promotional offers such as free bets or deposit matches, and popular leagues such as NFL, NBA, college sports, and even pro leagues will all be available – though restrictions may apply in-state college teams to prevent insider influence from exerting undue pressure on them.
Safety measures to be implemented will include:
- Tools for Responsible Gambling – Deposit limits, self-exclusion, and timeout options can all help combat responsible gambling practices.
- Instant Verification – To ensure only eligible users can place bets.
- Dispute resolution – An orderly process designed to resolve payout disputes.
Challenges and Future Considerations

Though progress has been made in favor of sports betting in South Carolina, challenges remain. Some lawmakers oppose expansion due to addictive concerns; others support tighter advertising restrictions.
Finally, enforcement efforts must be coordinated appropriately to prevent illegal offshore bookmakers from undercutting legal bookies with better odds or lower fees.
Depending on how sports betting performs, South Carolina may explore additional gambling expansions, including casino resorts or daily fantasy sports integration. Early adopters could have an effective impact on legislative decisions in future years.
Conclusion
South Carolina’s sports betting legalization marks an exciting shift in its gambling landscape. By adopting a regulated market, lawmakers aim to recapture lost revenues, protect consumers, and spur economic development.
When the first bets are placed, all eyes will be on how the market develops and whether projections hold true. Legal betting offers safer options, heralding an exciting era for sports fans living in South Carolina.