If you’re wondering who owns GamerSupps, the answer isn’t a beverage conglomerate or a private equity firm — it’s a YouTube streamer. Jonathan Schlatt, known online simply as Schlatt, bought the gaming energy supplement brand from its original founders in 2022, and he’s run it ever since alongside his content career.
That ownership shift turned a niche esports supplement company into something closer to a creator-led brand, with all the attention and controversy that comes with it.
Who Owns GamerSupps?
GamerSupps is an energy supplement company based in Brick, New Jersey, built specifically for gamers rather than the general fitness or office crowd. Its products are sold under the GG label and marketed as keto-friendly, zero-calorie, and sugar-free, using nootropics, caffeine, and a handful of vitamins instead of the sugar-heavy formulas found in typical energy drinks.
Flavors have ranged from straightforward fruit blends to intentionally offbeat names designed to stand out in a crowded market.
The formula leans on non-GMO caffeine sources along with ingredients like L-theanine and L-tyrosine, aimed at boosting focus and reaction time during long gaming sessions. GamerSupps has positioned this as a healthier alternative to sugary energy drinks, marketing it toward gamers who want an edge without the crash that typically follows a heavily sweetened can.
Who Owns GamerSupps Right Now
Jonathan Schlatt owns GamerSupps and serves as its majority shareholder. Schlatt built his following as a streamer and podcaster, first appearing online in 2013, and his main YouTube channel has grown to more than two million followers.
He announced the GamerSupps acquisition in May 2022, taking over a company that had spent years building its audience almost entirely within esports and gaming circles.
Owning GamerSupps sits alongside Schlatt’s other online ventures, including his jschlattLIVE channel and a second channel built around his podcast content.
That overlap between his personal platform and the brand he owns has become a defining part of how GamerSupps markets itself today, leaning heavily on Schlatt’s existing audience rather than starting from scratch with traditional advertising.
From Three Co-Founders to a Single Content Creator
Before Schlatt entered the picture, GamerSupps belonged to Eric Frayman, Ryan Morrison, and Ryan Garvey, who founded the company together in 2015. The three co-founders built the brand around a specific gap they’d identified: gamers wanted something built for long sessions and mental focus, not just generic energy.
That founder-led era also included some of the brand’s most recognizable product moments, like the anime-themed Waifu shaker cup that launched in 2021 and helped the company reach beyond its core gaming audience into anime fan communities.
The sale itself happened in May 2022, when Frayman, Morrison, and Garvey sold the company to Schlatt for an amount that was never publicly disclosed.
The move drew a mixed reaction from GamerSupps’ existing fanbase, with some longtime esports customers questioning whether a brand built for competitive gaming was the right fit for a creator known primarily for internet comedy and streaming content.
The Controversies That Followed the Sale
Ownership changes rarely happen without some friction, and GamerSupps has faced its share since Schlatt took over. Before the acquisition, the brand had already drawn criticism over its treatment of outside collaborators, including allegations from a freelance designer who said her marketing artwork and digital mock-ups were used without proper compensation.
Customer service complaints have also followed the brand into its current ownership era. GamerSupps holds a 2.9-star rating out of 5 on Trustpilot, with some shoppers reporting waits of up to four weeks for orders and describing slow responses from the company’s support team.
Schlatt has publicly acknowledged working to improve the brand’s reputation, though the complaints highlight a gap between GamerSupps’ marketing reach and its operational reliability.
None of this has stopped GamerSupps from continuing to expand its partnerships and product lineup. If anything, the controversy has become part of the brand’s public narrative, something Schlatt and his team have had to actively manage alongside the usual work of running a supplement company.
Building the Brand Through Collaborations
GamerSupps has leaned heavily on partnerships and creator collaborations to stay visible within gaming and anime communities.
In July 2022, just two months after Schlatt’s acquisition closed, the brand announced a collaboration with online personality Kaho Shibuya and Bleach character designer Masashi Kudo, resulting in a custom flavor and a second version of the Waifu Cup built around the partnership.
Influencer tie-ins have extended beyond one-off product drops, too. In September 2023, GamerSupps partnered with streamer Rando of RandoWis.com, giving his audience a 10% discount on GG products through the company’s website.
The brand has also shown up at gaming and anime-adjacent events, including a 2023 appearance at VKET Summer, where it handed out branded merchandise like an anime-themed waifu cup to attendees.
Schlatt’s Business Interests Beyond GamerSupps
GamerSupps isn’t Schlatt’s only business venture. He also co-founded Schlatt & Co. with a business partner, holding a reported 50% stake in the company as of 2022. That separate venture generates revenue through Schlattcoin and merchandise sales, though Schlatt’s largest income source remains advertising revenue from his YouTube channels.
Estimates from 2022 valued Schlatt’s primary YouTube channel at roughly $103,000, based on view counts and subscriber totals at the time, contributing to a personal net worth estimated above $200,000.
GamerSupps functions as one piece of a broader personal brand built almost entirely around Schlatt’s online presence, rather than a standalone company operating independently of its owner’s public profile.
FAQs
Who owns GamerSupps today?
YouTube streamer Jonathan Schlatt owns GamerSupps, having acquired the company from its original founders in May 2022.
Who founded GamerSupps originally?
Eric Frayman, Ryan Morrison, and Ryan Garvey founded GamerSupps in 2015 to serve the esports and gaming community.
When did Jonathan Schlatt buy GamerSupps?
Schlatt announced his acquisition of GamerSupps in May 2022, though the purchase price was never disclosed.
What products does GamerSupps sell?
GamerSupps sells keto-friendly, sugar-free energy supplements under its GG brand, formulated with nootropics, caffeine, and vitamins for gamers.
Has GamerSupps faced any controversies?
Yes, the brand has faced allegations of uncompensated freelance work and ongoing customer service complaints, including a 2.9-star Trustpilot rating.
Is GamerSupps a publicly traded company?
No, GamerSupps is a privately owned brand, with Jonathan Schlatt serving as its majority shareholder.
Does GamerSupps partner with other content creators?
Yes, the brand regularly collaborates with streamers and online personalities, including deals with Kaho Shibuya, Masashi Kudo, and streamer Rando.
